A Complete Guide for Estimating Customer Lifetime Value Using SQL

Customer lifetime value is a key metric for managing business risks which is hard to accurately calculate. Use our free ebook on how to estimate LTV with SQL without sophisticated statistical models.

Short Dive Into Ebook
Common mistakes of understanding LTV
Extracting ARPU and churn using SQL
Estimating LTV for SaaS and ecommerce
Calculating LTV for cohorts and for each individual customer
Formulas and SQL code inside